Tag Archives: SEO

How to Write a Great Cover Letter

It’s so easy to blow it from the get-go. Here’s how: Open the letter with “Dear Sir or Madam.” Isn’t that great? You just told your potential employer that you’re too lazy to look for a hiring manager’s name. How about this approach instead: Do some due diligence. Find out some names, find out or […]

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Tuning Your Resume to the Right Keywords

The importance of keywords in a resume can’t be overstated. They not only help connect resumes with current openings, they also ensure that searches for future job openings will pull appropriate resumes out of the database and put them in front of hiring professionals. But how do you find the right keywords, and where exactly […]

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How to Become a Brand for Dirt Cheap

If you’re a free agent–such as a tech journalist who’s recently gone solo to freelance or a small business just getting its feet wet with online presence–you may well be baffled by the endless means of representing yourself online. Lord knows I was. What I’ve found since launching the make-me-a-brand quest -lo- these 48 hours […]

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