Tag Archives: branding

How Your Resume Can Tell Your Story

Putting a ‘Career Objectives’ section at the top may be passé, but your resume should still be structured to tell the story of your career path. Check out the full story here.

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‘Why Did You Leave?’ How to Address Past Employment

Parting can be such not-sweet sorrow if your explanation is clunky in an interview. In this article I give tips on positioning your resume (and your head) to provide a positive answer to the question: “Why did you leave?”

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How to Explain Employment Gaps, Sabbaticals and Negatives on Your Resume

Here’s how to avoid putting a negative spin on your work glitches and how to stop hiring managers from wondering what you really did with your time. Read the story here.

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Top Resume Mistakes

I interviewed HR managers to find out which resume mistakes they see over and over again and how to avoid them. Click on through for the checklist I came up with to make sure your resume isn’t one of the clunkers.

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How to Craft an Attention-Getting Resume Title

The language you use to describe yourself on the top of your resume can define your job search. Choose your job title carefully.

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How to Write a Great Cover Letter

It’s so easy to blow it from the get-go. Here’s how: Open the letter with “Dear Sir or Madam.” Isn’t that great? You just told your potential employer that you’re too lazy to look for a hiring manager’s name. How about this approach instead: Do some due diligence. Find out some names, find out or […]

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When to Use a Resume Template

The cookie-cutter approach—i.e., using free or dirt cheap resume templates from the likes of Google Docs and Microsoft Word—is handy to create an initial draft, but beware; hiring professionals can spot a cut-and-paste job a mile away. Predictably enough, professional resume writers have a slew of reasons why job seekers should avoid resume templates, and […]

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Tuning Your Resume to the Right Keywords

The importance of keywords in a resume can’t be overstated. They not only help connect resumes with current openings, they also ensure that searches for future job openings will pull appropriate resumes out of the database and put them in front of hiring professionals. But how do you find the right keywords, and where exactly […]

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How to Become a Brand for Dirt Cheap

If you’re a free agent–such as a tech journalist who’s recently gone solo to freelance or a small business just getting its feet wet with online presence–you may well be baffled by the endless means of representing yourself online. Lord knows I was. What I’ve found since launching the make-me-a-brand quest -lo- these 48 hours […]

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